Here's what you need to know: I don't do marketing the way most people do marketing. After 30+ years in this field, I've learned that businesses don't need another consultant who drops off a strategy document and disappears. They need someone who rolls up their sleeves and becomes part of their team.

That's why I work as an embedded marketing director. Think of it this way: you get all the expertise and leadership of a seasoned marketing professional without the overhead of a full-time executive. I limit myself to just a handful of clients at a time because real marketing transformation doesn't happen when you're juggling 20 accounts. It happens when you truly understand a business inside and out.

Where My Experience Lives

My career has taken me from international marketing roles in Dubai and the UAE to becoming a published marketing writer and earning my Digital Marketing Institute certification. But honestly? The credentials matter less than the results.

For over 14 years, I've served as Director of Marketing for a real estate team, building their brand from the ground up. For the past 3+ years, I've been the Marketing Manager for an integrative veterinary practice, handling everything from social media to communications.

How I Actually Work

Every business needs something different. My veterinary clients? I handle everything directly, from writing blog posts to managing their social presence. Real estate, corporate, small business, and nonprofits? I combine hands-on work with strategic guidance and team coordination.

What I don't do: promise viral fame, guarantee overnight success, or speak in buzzwords that sound impressive but mean nothing. Marketing is about connecting with real people who need what you offer. It's about showing up consistently, testing what works, learning from what doesn't, and adjusting course without losing momentum.

The Bottom Line

If you want a marketing partner who becomes genuinely invested in your success, who knows when to strategize and when to just get things done, who brings three decades of experience without the ego that sometimes comes with it?

Let's talk. Because your business deserves marketing leadership that actually leads somewhere.

LINKEDIN: www.linkedin.com/in/wendymatthews