Real Estate Marketing

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Marketing That Actually Brings You Listings and Buyers

Embedded part time marketing director for real estate agents and teams. 14+ years experience with strategy, implementation, and team management.

Traditional Residential Real Estate | Luxury Real Estate | Distressed Property Marketing - REO, Foreclosure, Short Sales, HUD

You didn't get into real estate to become a social media expert or SEO specialist. You got in to help people buy and sell homes. Let me handle the marketing while you focus on what you do best.

What I Handle for Real Estate Clients

Local SEO & Search Visibility When someone searches "realtors near me" or "homes for sale in [neighborhood]," you need to show up. I handle all the technical optimization, Google Business Profile management, and local search strategy.

Social Media That Actually Works Instagram property showcases, Facebook community building, LinkedIn for luxury clients, YouTube virtual tours, even TikTok for reaching younger buyers. Not just posting - strategically using each platform for what it does best.

Listing Marketing Your listings deserve more than a basic MLS posting. Professional copywriting, strategic photo selection, targeted promotion across channels, and optimization for maximum visibility.

Lead Generation Systems Facebook and Google ads that bring in qualified buyers and sellers, landing pages that convert, email sequences that nurture leads, CRM integration so nothing falls through the cracks.

Brand Building Whether you're a solo agent or growing team, your brand needs to communicate trust, expertise, and results. I develop positioning that makes you stand out in a crowded market. Are you ready to be a video star?

Content Creation Market updates, neighborhood guides, buyer/seller tips, video content - all the content that positions you as the local expert people trust.

Team Coordination If you have marketing staff, transaction coordinators, or work with photographers and videographers, I manage all of it so you don't have to.

Lead Generation & Agent Branding

  • Why Most Real Estate Marketing Falls Flat

    You've probably tried it all. Paid some marketing 'guru' or lead gen company who promised thousands of leads. Hired someone who posted pretty pictures but never brought in actual clients. Or maybe you've been doing it all yourself?

    Here's the truth: real estate marketing works when someone understands both marketing AND real estate. Not one or the other. Both. It also works when you have your finger on the pulse of the constant evolution of online marketing.

    I've been the Director of Marketing for the same real estate team for over 14 years. That's not a typo - 14 years. You don't stick around that long unless the marketing actually brings in business.

    An important mention: I honor my clients with the highest ethics. I will never work with another agent or team in direct competition with you. Exclusivity in your market is one of my pillars. I am currently not accepting clients in the Chicago area.

  • How I Work With Real Estate Professionals

    I develop your overall marketing strategy and positioning. What makes you different? Who are your ideal clients? How do we reach them? That's where we start.

    Then I begin with the implementation. I'm creating social media content, optimizing your listings for search, setting up email campaigns, managing your Google presence - the actual work that needs to happen.

    If you have a marketing team, I manage them. If you work with freelancers or contractors, I coordinate everything. If you prefer I handle it all myself, I can do that too.

    The key is this: you get someone who thinks strategically AND executes. Not consultants who advise and disappear. Not agencies that make you account #47. You get focused, experienced marketing leadership.

  • 14 Years With the Same Real Estate Team Says It All

    I started working with a small real estate company 14 years ago. Today, they're a thriving team with consistent lead flow and strong market presence.

    Fourteen years. Through market ups and downs. Through technology changes and platform shifts. Through everything.

    You don't keep a marketing person for 14 years unless the marketing actually works. Not viral moments or overnight success - just steady, reliable results that help grow the business year after year.

    That's what I bring: marketing that lasts because it's built on solid strategy and consistent execution, not tricks or gimmicks.

    I have other real estate clients, including one that I have been with for 5 years as a marketing consultant for specialist projects.

Let's Talk About Your Marketing

I keep my client roster deliberately small. Right now, I work with three primary clients, which means I can give each one my full attention.

If you're serious about growing your real estate business and you want marketing leadership that combines strategy with hands-on execution, let's have a conversation. No pressure, no sales pitch - just an honest discussion about whether this makes sense for your business.